The hottest social networking platform is Pinterest, which offers visually dynamic and interactive boards for people and businesses to bond over shared passions. Even Spark & Hustle has a Pinterest board.
Pinterest is a really fun way of attracting new clients, interacting with referral sources, and engaging with other professionals in your field. It’s also a great tool for establishing yourself as an expert in your field.
Companies are trying to figure out what kind of business uses Pinterest can assist in. Here Wrote a post that covered that exact thing, with suggestions on everything from coupons to special deals, but people are still getting creative and figuring out more ways to use Pinterest for business.
3 Pinterest Marketing Strategies
1. Repin & Like.
On Pinterest when you repin another’s pinned picture, they get notified via email. Hopefully they will follow the links to your account and see where you pinned their picture, giving you an opportunity to have them look through your boards. The obvious need here is to have boards that interest your new visitor to the point that they consider following your links to the site you are promoting.
2. Make Comments.
Making comments is a great Pinterest marketing strategy that can drive traffic too. When you hold your cursor over a pinned picture you see the “comment” tab, the “repin” tab, and the “like” tab. When you make a comment is stays with the picture, so whatever you say has the potential to catch peoples’ attention and drive traffic- so say something thoughtful. You might even consider some kind of “call to action” if it’s appropriate. In addition, Pinterest will notify the person who pinned the picture that a comment has been made and give them a link to respond to your comment, again giving you a chance to drive traffic.
3. Follow the Peoples.
When you follow others on Pinterest you definitely will have the potential for driving more traffic. Each person you follow gets an email notifying them that you are following them and either says that they are already following you, or gives them a link to allow them to go to your account and follow you. So each person you follow is an opportunity to connect with someone new and drive traffic to your promoted sites and pages.
4. Connect Pinterest with Facebook.
If you use Facebook for marketing your coaching or therapy practice, you can integrate your Pinterest account with Facebook’s timeline feature, so you post content in both places at once. You can only do this with your individual Facebook profile at this time, however – hopefully they will soon enable this function for business Facebook pages, too!
5. Tell Your Story.
You can use a Pinterest board to tell the story of who you are, why you became a coach or therapist, how you help people, and what your coaching or therapy style is. This is a great way to have people get to know you (and trust you!) One of the best ways to do this is to pin blog posts or pages from your website that tell your story. By pinning your own blog posts, your story gets told on your website AND on Pinterest!
Pinterest Marketing Brand
To check how you appear to others in your Pinterest marketing, just go to your account and click on your followers, pick one person, and scroll down until you find yourself in that list. Then you can see what others see. Make sure you are well represented.
“Liking” was not included in my 3 main methods of Pinterest marketing because it has the least value from a marketing standpoint. Yes, the “like” shows interest, but even though the pinner is notified, no one can get to the source of the “like”. It helps- but not as much as the top 3. You have helped the “pinner” get noticed, which is a nice thing.
Avoid excessive self promotion. Pinterest marketing is like using any of the Social Networks (except twitter). You never want to lead with your opportunity, product for sale, or paid service you offer. Always offer value first. Build a relationship and trust. Then maybe you will have a clean opportunity to directly solicit your contact.
Pinterest marketing is sure to change as the program matures. You may be able to direct message people easily. Links may be more difficult to spread everywhere. And I have already seen automation programs popping up. Expect more of those. I will keep you all posted with any new insights. It’s hard to say where this will go, but it is obvious that Pinterest marketing is on its way up!