The world is growing rapidly from analogue to digital. People are getting more digital – on smart phones, laptops, desktop computers at work, and more – and companies that have not yet recognised this in their marketing strategies need to adapt fast.
We think that if you are a webmaster or a web development firm, you need to aware of Digital marketing & implementation.
Digital Marketing people often ask how to get up to speed quickly. Here’s we are suggesting some useful points to come up quickly on digital marketing
Read extensively from current marketing and financial press across media options including major new sites, blogs, emailings, social media like Twitter, and traditional newspapers and magazines. Expand your inputs to enhance your knowledge.
Register for a variety of forms of online content delivery including email newsletters, social media, RSS and mobile apps. Gain insight from the registration and/or payment process to improve marketing and revenue generation. Notice what information is gathered.
Actively use online tools such as search, social media and tracking to find new ways to improve how you work.
Continuously test new technology tools and platforms to ensure that your skills remain up-to-date.
Assess how information is organized across platforms. Think about how this presentation influences organic search, social media and branding. This applies to content on websites, emailings, social media entities and offline media. Remember that product packaging and advertising are content.
Stealth shop across channels both online and offline to determine the strengths and weaknesses of each. Purchase from different vendors to experience subtle differences in the customer experience but remember that the process is often easier for repeat buyers.
Participate in the conversation through social sharing, commenting and creating content.
Assess which response channels are used for each offer. Are multiple channels used? If not, why is one channel used while others are excluded?
Take note of other forms of monetization such as cross-sell (either of additional or related items), affiliate marketing, co-registration and/or package inserts.
It’s a good idea to consider the resources on the above list periodically, even if you’re not a student, since they may give some new ideas about how to hone your skills and stay current.
When you are not only good at your craft, but also good at online marketing, that combination of skill and knowledge allows you to do three things
Find more clients
Being designer we are just sharing one of our experience. When we realized that we will need a web page for our website in order to build an e-mail list, We went to one of the freelance job boards and posted a job.
and got many response there.
Here’s an excerpt from a real bid on that project:
I am a freelancer web Designer with having more than six year experience in Website designs, Photoshop HTML, XHTML, Web2.0, J-Query, HTML5, Layout , W3c Standard, CSS , I phone & Android UI Design, environment with projects involving Requirement gathering, High level design, low level design, e-commerce, Magento, Joomla Home page Design and theme integration.
That seems great, right? Wrong!
The problem is that the person making this bid doesn’t understand the client at all. We want to build an online business, but I don’t know a thing about web design, therefore We are looking for a web designer to do it for me. Who is more likely to get the job:
- A web designer who talks about HTML5, jQuery and W3C Standards.
- A web designer who talks about conversion rates, e-mail list and sales.
I really don’t care about “HTML, XHTML, Web2.0, jQuery, HTML5, Layout , W3C Standards, CSS , iPhone & Android UI Design.” In fact, I don’t even know what most of these words mean. However, when it comes to conversion rates and building an e-mail list…. THAT’S what I’m interested in!
You might think that it’s only me, but really, most people who hire web designers are like that.
The point is that most clients who hire web designers hire them for business reasons. Consequently, if you want to impress those clients, you have to present them with solutions that will help them achieve their business goals. This is why you need to understand online marketing.
There are loads and loads of web designers who can make pretty websites. There are very few web designers who know how to get their clients more sales.
Who do you think will be able to get better clients and charge higher rates?
Build your brand
The biggest headache for freelancers all over the world is the “How to get paying clients?” issue. Think about it: wouldn’t it be nice if clients would come to you, ready to pay whatever you’re asking?
This is not some fantasy from the unicorn land, this is reality for people who have built strong personal brands.
Okay, so how do you build a personal brand online?
Here’s a summary of the process:
- You build a popular blog
- You build a decent social media following
- You do all kinds of “extra-curricular” activities such as speaking in conferences, etc.
Note: These are only the key points, the process is much more complicated than that, it requires a lot of business knowledge and perseverance.
All of that helps you to do two things:
- Establish yourself as an expert
- Get a lot of exposure
What happens when people need to get work done and they see someone who is a recognized expert in that particular field?
They want to hire that person.
It takes a lot of time and effort to build a personal brand, but the payoff is well worth it. Time is going to pass anyway, right?
However, you probably won’t be able to do that without decent online marketing knowledge, because “write good stuff and they’ll come” simply doesn’t work anymore with so many people writing good stuff. You have to know the rules of the game in order to win it.
I suggest you watch the TED talk “Building a personal brand” by Jacob Cass to see how helpful it can be to have a strong online presence.
Boost your income
When you are a freelancer, you know that unexpected things happen, and it’s wise to do everything to make yourself as financially secure as possible. One of the best things you can do is to diversify your streams of income between client work and passive income. I love this excerpt from the interview with Sacha Greif who made over $15 000 from selling his e-book online:
However, in general, having a source of passive income is important. It’s a must-have for me, because if you’re freelancer, you don’t have much job security. It’s hard to plan for the future without a safety net of some sort. Also, if you’re taking a holiday, or just stopping work for a couple of months, it’s nice to have an additional source of income that keeps going, even if it’s very small, even if it’s a few hundred dollars a month. At least it can cover your food bill or your rent, you know.
It’s important for me personally (although it’s not the only way to do it, you can be very successful without any sort of passive income). I don’t want to say that every designer needs a passive income source, because people would complain if I did, but personally, I think that it’s important.
It’s really not that hard to create a small stream of passive income when you are already perceived as an expert in your field and have a decent online following. There are a lot of different monetization options, such as creating and selling your own products, selling products made by other people (affiliate marketing) or simply displaying ads on your site.
Wouldn’t it be nice to still have money coming in even when you are not working?
However, keep in mind that passive income aren’t as passive as some people picture it to be, because you have to first put a lot of time and efforts into creating a product and then put a lot of efforts into marketing it and selWling it.
Where to start?
Okay, so now you’re probably thinking that it would be kind of cool to learn more about that online marketing stuff, but aren’t sure where to start.
The good news is that you can learn the most important things for free, since there are so many websites that publish free articles on the topic.
However, the problem that new people in the field face is that most of what’s written about online marketing is total BS, which makes it kind of hard to separate nonsenses from legitimate material.
I can solve this problem for you.
I wrote this article with you 2designers folks who want to learn more about online marketing in mind. It’s a list of seven online marketing and entrepreneurship blogs that I personally read and recommend, with a short description of the people behind the websites, links to the interviews with them and links to some great material. This will get you started.
It’s really not hard to learn the basics. Read a blog post or two a day. Listen to a podcast while jogging. Attend awebinar now and then. You will be surprised how fast you’re learning without even spending a dime on it. Then, go and apply what you’ve learned.
Who knows, maybe two or three years from now you could run your own online business?
Remember, time will pass anyway, so use it wisely.
Okay, guys, so now I want to hear from you:
- Do you agree that web designers and developers should take time to learn online marketing?
- Or do you think that learning online marketing would be a waste of time?
Share your thoughts in the comments!